Serums are becoming more popular in the world of beauty and with good reason. They provide the skin with a high concentration of vital ingredients that conventional moisturisers simply cannot match.

In this blog we will shed light on the consistent questions we get asked by our customers and might help you in making the choice of adding a serum to your skincare regime. But before we get to that, let’s take a quick look at how your skin actually works.

Technically, your skin is an organ and its task is to protect you from the elements you are faced with on a daily basis, whether it be the sun, cold or even harmful bacteria in dirt. Additionally, it regulates your body’s temperature and acts as its natural cooling and heating system. The epidermis is the outer layer of skin cells and the one we see. The lower layer of the epidermis is called the Stratum basale, where new plump, moist cells are produced. These travel upwards and outwards and on their journey, they encounter various hazards that make them lose some of their moisture, making them leaner and thus allows for the appearance of wrinkles when they finally reach the outer layer (Stratum corneum). By using a serum you protect and feed these cells on their journey, that can take up to four months, ensuring younger looking skin.

The epidermis of thick skin has five layers: stratum basale, stratum spinosum, stratum granulosum, stratum lucidum, and stratum corneum.
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What is a Serum?

Serums are lighter than normal moisturisers in that they do not contain many of the heavier weight moisturising ingredients. This makes serums less effective moisturisers than creams or butter, but in turn allows them to penetrate deeper into the skin, delivering a high concentration of active skin rejuvenating ingredients. Ideally, serums should be applied after cleansing and before moisturising. This process ensures the pores are clean and ready to absorb the serum, while the subsequent application of a moisturiser will seal in the active ingredients from the serum and supply the skin with lasting moisture. Thus serums are very useful in targeting specific concerns like fine lines and wrinkles, problem skin and more.

What is the Ingredient difference between commercial and natural serums?

The various types of serums offer a vast array of ingredients, that’s why it is always important to check the ingredients list to see if any shortcuts have been taken at a cost to your pocket or your health. Harmful preservatives are often added to extend the products shelf life, while some serums even contain topical steroids, which with long term use can have drastic side effects.

Natural oil based serums, like our Tameless Rejuvenating Facial Serum, only contain natural carrier oils and essential oils that easily absorbs into the skin and provides powerful antioxidants and fatty acids to treat specific concerns and takes care of your skins overall health. As natural serums do not contain any chemical preservatives it will have a shorter shelf life than its commercial counterparts. Thus it’s best to buy most of your natural skin care products in smaller volume containers.

Beautiful dark haired woman with delicate freckles and soft, smoothe skin.
Image Source: Joe Robles

How will a natural serum benefit my skin?

Using our Tameless Rejuvenating Facial Serum as an example:

The pure essential oils works magic on your skin in many ways: They stimulate skin cells into reproducing at a faster rate, thus reducing the time-lag between new skin growth and the elimination of old cells, ensuring more dynamic and stronger skin. As cellular regeneration is the key to youthful skin, ingredients like marula and baobab carrier oils provide nutrients and proteins that promote natural collagen production that ensures firmer and a more youthful appearance. The other essential oils that are not mentioned but found in our serum, contain powerful antioxidants which limit the production of free radicals, having an anti-aging effect.

7 benefits of using a facial serum:

  • Eliminates toxins
  • Improves circulation
  • Balances sebum (improves oily or dry skin)
  • Neutralises unwanted and unfriendly bacteria
  • Prevents blemishes
  • Repairs damaged skin
  • Improves collagen production (Ensuring firmer skin and youthful appearance)
  • Worwood, V. A. (1990). The Fragrant Pharmacy. Second Ed. Great Britain: Bantam
  • Health24. (2014, July 9). The dangers of long-term and continuous use of topical steroids [Blog post]. Retrieved from
  • Verywell Health. (2018, November 1). Topical Steroid Strengths [Blog post]. Retrieved from
  • Anatomy & Physiology. Provided by: OpenStax CNX. Located at: License: CC BY: Attribution. License Terms: Download for free at